Hunan to Achieve 346 Bln Yuan of Tourism Revenue in 2015
 2016-12-20 18:03:20  

On the morning of January 27, at the Hunan Province Tourism Industry Annual Press Conference, Director of Hunan Tourism Bureau Zhang Zhiheng briefed the province’s tourism development in 2014 and released “top ten priorities” for work in 2015. The province will develop rural pro-poor tourism, red tourism, intelligent tourism and other products, so as to create numerous “Hunan Patterns”.

In 2014, Hunan Province received over 400 million person-time tourists from home and abroad, up by 14.39%; and achieved a total tourism revenue of 304.619 billion yuan, growing by 13.58%.

The “top ten priorities” in 2015 include “enriching the people by developing rural tourism”, “holding international cooperation to enhance red tourism” and “facilitating people by intelligent tourism”. The tourism sector will focus on the project of enriching people, highlighting “beautiful rural areas” construction and supporting the first batch of 104 key villages to develop tourism. This project will strive to build Zhangjiajie City and Xiangxi Tujia and Miao Autonomous Prefecture into national pro-poor tourism demonstration areas and strengthen poverty relief and development in Wuling Mountain and Luoxiao Mountain areas. Joined by various departments such as the Office of Poverty Alleviation and Development of Hunan Province, the plan highlights development of travel routes along Shanghai-Kunming High-speed Railway (Hunan section) and Pingjiang-Rucheng Expressway, to explore the “Hunan Pattern” in poverty relief tourism.

Translator: Hao Jingru

Source: Hunan Official Web Portal